The masthead of the magazine is normally the thing that audiences look at apart from the main image on the front of the magazine. The masthead of this magazine is Sans Serif and is quirky and poppy therefore relating back to the magazine. This helps to draw the attention of the target audience to the magazine as it gives them a feel that the magazine in a way is about them or to do with them. The use of lower case helps to do this also as it is cute and now powering. This shows it’s quite a girly and feminine magazine and this is shown just by the masthead. This helps to allow the audience to notice the magazine on the shelves if the shop that It is in and leading to people to purchase the magazine. Also the use of pink font with white outline helps the audience to define whether it is a magazine with what target audience specification. The use of white around the pink gives of a girly feel and that it’s bubbly and fun this is shown within the style of font as it looks like bubbles. With this particular masthead we are able to see that the magazine is for more of a girl of the ages of 13-15 maybe even 12-15. This is shown by the masthead as the colours used are pinks and whites and this is also seen through the front cover as the font colours are pink, white and yellow allowing the magazine to have a colour scheme. Without being sexist these are colours that are used more to resembles girls therefore the magazine has used the colours in the masthead to show this.
The image also known as the Main image is the image that is centred in the middle of the magazine as it is also one of the first things that you see when you look at a magazine on the shelve in a shop. The main image on the front cover of this magazine is a medium close up which allows this shot of Britney spears to show her upper body which is from the waist up. Alexandra Burke has her arms by her side striking a pose showing her girly side and that she like to pose and take pictures something that the target audience may do when they are going to their friends party or to sleepovers at their friends. This gives her relation to the target audience and allows giving them inspiration. She is facing directly with her body position which allows the audience when looking at the magazine on the shelf to feel as if Alexandra Burke is actually looking at them making them pick up the magazine and take a closer look at her then into the magazine. The use of the image and person may be used to make the target audience by the magazine as this may be one of their favourite artist therefore by using a celebrity for the main image on the front cover of the magazine or any magazine is gathers an audience to see and find out more about the celebrity and what they do and what they think and they know that this is what they will find inside the magazine.
The sell-lines of the magazine are to help the magazine to temp to target audience to pick up or in fact decide to purchase the magazine. The sell-lines on the magazine help to pull in the audience and help to interest them with subtle but tempting information about what is going to be inside the magazine. The main sell-line of this magazine is found at the bottom left hand corner which is known as the main sell-line as it is the sell-line which allows you to win something, and in this case you can win ‘HSC prizes worth £1500’. This sell line helps attract the target audience as this is something that would like to win as this is something that is popular within the target audiences personal likes and things they like. The smaller sell-lines on the bottom left hand side of the magazine are there to allow the target audience to have some excitement when picking up the magazine on the shelve as they feel like that’s something I would want to know and read about. This magazine has choice an odd place to place the sell-lines as you would usually fine them on the left hand side as this Is where we read from but instead we see other things before actually seeing the sell-lines when these bits of information are the things that are used to make the magazine sell. Instead this magazine has replaced where the sell-lines would usually go with pictures and information about the boy band ‘JLS’. This would still allow the magazine to sell as these are a popular boy band and something some girls are actually obsessed with therefore making them want to but this magazine just on the basis that ‘JLS’ are inside the magazine and there are pictures of them topless inside this itself could be seen and used as a selling factor about the magazine. The colours of the sell-lines are pink, white and yellow with some bits are black. These colours are seen throughout the front cover of the magazine therefore they have used these colours in the sell-lines to show a fluent colour scheme throughout the magazine and this helps to show that these colours are what are going to also be seen throughout the inside of the magazine. These colours also help to attract a certain target audience as these colours are girly and usually seen throughout girl’s magazines and used with girls. Even though there is a use of black front this still doesn’t mean it changes the target audience as this is the colour that is used to help even out the colours so that the magazine isn’t over shadowed with pinks and yellows to make the magazine blur into one big colour mismatch. The mode of address used in this magazine is informal and is language used for teenagers. The use of big font with some of the text helps make the magazine look less formal as it makes it less important but because it is big it is still important.
The layout of the magazine is where everything is placed and put onto the magazine. This can help create the magazine to how you want it to be like and with the slightest of changes it can change the whole magazine. The sell-lines on the magazine are on the left hand side and the bottom right hand side this goes against the codes and convention as normally the sell-lines would be on the left hand side as this is where we red form left to right therefore making us look at the sell-lines and this is what makes the audience and the target audience buy the magazine as it excites them with what they could find inside the magazine. The front cover has quite a lot of text and imagery on the front so therefore it could be seen as cluttered but everything that is on the magazine is everything that should expect to see on the front therefore it doesn’t look that cluttered. Without everything on the front cover that is on their now you wouldn’t get half the information about the magazine that you would now this because the front cover has followed all of the codes and conventions. The front cover is also quite busy but in a good way because the target audience aren’t going to be boring as they are in their early teens meaning they are hyper and excited therefore the magazine is relating to the target audience therefore the busyness has a positive outcome. It also shows that the magazine isn’t going to be boring and make you read lots of stuff but you will find images and exciting stuff inside.